Data Visualization
Category
Premium Websites
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A marketing site built around a live, explorable visualization that turns dense SEO keyword data into something prospects can search, expand, and navigate.
Introduction
A marketing site for a B2B MarTech platform, built around one interactive showpiece. A visitor searches a keyword and watches its relationships render across the page. The platform's value lived in the scale and structure of its SEO data, which is exactly the thing a bullet list or a static chart can't convey. I delivered the complete front-end: the search surface, the explorable visualizations, and the drill-down interactions. A prospect could reach into the data themselves and let the platform's depth sell itself.
What I Built
Search surface
The entry point, and the moment that has to feel instant. A visitor types a keyword and the relevant data resolves right away, with no loading wall and no friction. I built it so that someone with zero technical background can land, type, and get somewhere interesting in a single move.
Hierarchy view
The centerpiece. Every keyword sits as a leaf on a branching structure, with its parent categories above it. A visitor gets the whole landscape at a glance, then drills in. Click a category and its cluster expands. Click a single node and a detail layer surfaces its metrics. That macro-to-micro motion is the point: start wide, end on the one keyword that matters.
Cluster view
A second lens for patterns the hierarchy can't show. A scatter layout groups keywords by attributes that cut across categories, so cross-cutting relationships read as shapes on a plane. Hover any point to inspect it, zoom into a dense cluster, or swap the axes to reframe the data around a different metric.
Built as one instrument
Under the polish, this was a data-handling problem. Raw query results don't map onto a visualization, so the front-end shaped them into a clean, renderable structure and normalized that single source to feed every graph format. As datasets grew, the views stayed responsive, dropping to GPU-accelerated rendering where the volume demanded it. It reads as a smooth interface and behaves like a working instrument.
Outcome
The result is a page that doesn't describe the product. It demonstrates it. A prospect lands, searches a term they actually care about, and watches the platform's depth render in front of them, holding smooth even across large keyword sets. The abstract claim of handling SEO data at scale becomes something a visitor can touch in the first thirty seconds.
Let's build yours
Tell me what you're building. Your name, your email, and a few lines about the project - and I'll come back with how I'd approach it.
